Using Custom Video to Market Your Business

Using Custom Video to Market Your Business

Nov 29, 2021 | Video Marketing

In the not too distant past, video marketing was out of the reach of many small-business owners. Due to the expense and production time, the creation of a 30-second commercial spot felt like it was reserved for national brands, auto dealers, and the largest businesses in the community.

Now, video is available to every entrepreneur, and there are plenty of mediums to distribute a creative commercial.

Video Increases Engagement, Conversions, and SEO

Video is an excellent and simple way to increase your business’s Search Engine Optimization (SEO) and appear more frequently in internet searches. Facebook prioritizes video content in both paid and organic searches. YouTube remains the second most used search engine, and a video on a website will help it appear higher in organic searches. A video also increases the likelihood that a website visitor will convert to a paying customer.

Creating a Custom Video is Easier than You May Think!

Luckily for small business owners, the production of high-quality videos is no longer out of reach. Madison Media Partners is working with skilled local videographers and video production companies that can produce a creative spot for any business and nearly any budget.

Long-Form Video

Videos don’t need to be limited to a short, 30-second commercial spot. A long-form story-telling video also gives business owners a chance to discuss what separates them from their competition. Another option would be an interview-style video, which can provide business owners with an opportunity to explain their passions to potential clients.

QikVid Basic Video

Perhaps the simplest form of video is what we call a QikVid. Using either stock photo or video, or images and video from your business, we can quickly produce a short spot that perfectly complements a boosted social media post. These QikVids can include background music and explanatory text or a professional voiceover artist.

Having a great video is just the first step to an effective marketing campaign. The next step is getting the video in front of the right audience at the right time. Our team at the Madison Media Partners can help a business owner strategically target the best platforms to distribute a video. Contact us today to learn more.

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