Online video consumption is on the rise, especially as COVID-19 remains a widespread concern and people are inclined to stay at home more than usual. As of 2020, 78% of people watch online videos every week, and 55% view online videos every day. This number is continuing to increase, providing a world of opportunity for small businesses to boost sales, grow brand recognition, and engage their audience through video marketing.
What is Video Marketing?
Let’s take a quick step back – what is video marketing, and how can it help your business? Video marketing is creating and using video content to inform, educate, and engage with current and potential customers online. Delivery methods include social media, gaming, streaming on YouTube and other video platforms, or video display ads – just to name a few.
Video marketing was once, for the most part, accessible only to large businesses with huge marketing budgets. Now, the options for video marketing are virtually endless and much more budget-friendly.
Types of Marketing Videos
There are various uses and formats to use when creating a video for your business. Hubspot has identified 12 main types of marketing videos including demonstration, branding, event, Q&A-style, and educational. Some of these are easier to implement than others. The style you use will depend on your business and the goals you have for your video.
In addition to the different types of videos mentioned above, there are several methods to share your video. Videos can be shared to social media pages or used in paid social campaigns, for STV campaigns, or placed within digital display ads for some extra pizazz.
Most social media platforms enable users to create a live video that allows them to share information with their audience in real-time. Viewers can engage with your content as you film by commenting and asking questions that you can respond to directly.
Video and Social Media
Sharing your video on social media is one of the easiest ways to get your message in front of your audience.
YouTube is still on top when it comes to video sharing, but more and more users are turning to Facebook and Instagram for video content.
Snapchat is also a great option for sharing video, especially if your target audience skews younger since 90% of Snapchat users are between the ages of 13 and 24.
TikTok is another rising star in the video marketing world, reaching a typically younger and highly engaged audience. 41% of TikTok users are between 16 and 24, and users spend an average of 52 minutes per day on the app.
Twitch is another great video-sharing app where creators make live content and viewers tune in. Twitch’s audience, 67% of which are young adults, is very community-based, making it the perfect place for you to reach highly engaged groups with similar interests.
The great thing about video marketing is that you’re able to share your video on more than one social site, therefore increasing your potential reach.
Using Video on Your Website
A huge benefit of utilizing video in your marketing strategy is the search boost provided by adding video to your website! Video has been known to increase organic search traffic directed to a website by as much as 157%.
Video can also be beneficial to boost sales and increase customer satisfaction. Video can be used on your eCommerce website to provide more details or showcase a product from multiple angles. If you have a product that requires some explanation, a video is a great way to help users troubleshoot on their own without requiring extra phone calls, emails, and other support.
Some Simple Ideas to Get You Started
Now that you’ve learned the basics of video marketing, we’re here to help you with some ideas for ways to dive in! Keep in mind that these are just some concepts to get you started. Feeling a bit overwhelmed with all the options? No worries! Madison Media Partners has a video solution for any budget. Reach out to learn how our team can help you with a custom video marketing campaign from start to finish!