Tracy Schult, account executive at Madison Media Partners, originally hails from Montfort, Wis., and moved to the Madison area in 2006. She studied business at UW-Platteville, with an emphasis on sales and marketing. She now lives in Belleville with her fiancé, Jim, whom she’s been with for 16 years, and her six-and-a-half-year-old Bassett Hound, Bilbo – her “pride and joy.” She and Bilbo even share a birthday!
Beck Henreckson, Madison Media Partners digital marketing content producer, asked Tracy some questions so you can better get to know her and her role on our team. You can connect with Tracy on LinkedIn.
What was the first job you ever held?
My first real job was in high school, as a tour guide at The House on the Rock. Working there was so much fun. That place is crazy, and just filled with so many different eclectic things. I worked in several different rooms, and then one year I was a photographer there.
What is your history with Madison Media Partners?
I started here in 2006, working in classifieds and customer service, and then I became an account executive.
What is unique and important about what Madison Media Partners has to offer our clients?
I believe each one of our reps truly has their clients’ best interests as their top priority when they’re putting together campaigns and products. Through our partnerships and the events we hold for local businesses, there’s a really unique sense of community. Plus, we’ve been around for a long time, so we have great reach and are always expanding the opportunities we offer through our digital abilities.
Share with us a memorable experience you had working with a client.
One thing that stands out to me is when I took over the account for Madison Festivals. It was the first year they were handling Rhythm and Booms – before it was Shake the Lake – and their first year at Monona Terrace, so it was both new to them and new to me. At the last minute we put together an event guide, which involved a lot of hard work and collaboration. I’d gotten to see how the event had evolved over the years, and so it was really rewarding to attend that year’s event and see it be a huge success, after all the effort we put into it.
What’s a piece of marketing wisdom that’s been shared with you recently?
The best advice I’ve gotten is to be persistent in getting your message out there. It takes a while to be seen, so frequency, persistence, and making sure your message is what your audience is looking for are the keys to success. That, and an openness to saying that if something isn’t working, we can always change it.
What’s your favorite place for food in Madison?
My favorite spot is a little Mexican restaurant in Fitchburg, Tapatios. They have THE best grilled shrimp tacos.
It’s a Saturday afternoon in the summer – where in Madison can we find you?
I’m probably going to be at a friend’s house for a party, or in my backyard, or seeing a band somewhere. I love going to see ’80s music and classic rock, especially at The Majestic.
What is the best show you’ve seen in Madison?
I think my favorite show would be either Motley Crue, on the Final Tour, or Foo Fighters.