Tracy Buccelli, recruitment specialist with Madison Media Partners, is originally from Sparta, Wisconsin. She attended college at the University of Wisconsin-La Crosse. Upon graduation, she moved to Minneapolis where she lived for 17 years before returning to La Crosse. Her first start with a newspaper was as recruitment specialist for the La Crosse Tribune, and she now has 10 years of experience in the newspaper industry and 15 years in staffing. She has two children and currently lives on the west side of Madison.
Beck Henreckson, Madison Media Partners digital marketing content producer, asked Tracy some questions so you can better get to know her and her role on our team. You can connect with Tracy on LinkedIn.
What was the first job you ever held?
In high school I worked at the local hospital in Sparta as dietary aide after school and on weekends. Right out of college I worked in banking in Minneapolis.
When did you join Madison Media Partners and can you tell us a bit more about your role?
I started with Madison Media Partners in March 2019. I work with local companies to come up with strategies and solutions to help find candidates for their open positions.
How would you describe the mission and goals of Madison Media Partners?
The goal is to be the leader in digital strategy and to help clients brand their company as an employer of choice. What is unique and important about we have to offer is the way we’re always trying to diversify and present new tactics – to be a leader of digital strategy in the area and industry. We’re always providing new ideas and solutions for our clients.
Share with us a memorable experience you had working with a client where you surpassed expectations.
I did a short-term digital targeting campaign for client who had specific targeting for the Platteville area, and within three weeks she had received several applicants. In such a challenging market she was very pleased with the results she got.
What’s a piece of marketing wisdom that’s been shared with you recently?
Ross McDuffie [Madison Media Partners president] always has great marketing advice. He shared that it takes eight attempts to reach a prospect. In this environment, people don’t answer their phones. When you do reach someone, it’s an event to be celebrated. So the advice is don’t get frustrated, give up, or stop making calls. Keep trying.
What are some of your favorite Madison hidden gems?
I really like Liberty Station. I think it’s been there nearly two years, but I don’t think a lot of people know about it yet. They have a lot of big TVs (it’s a great place to watch a game), really good food, and they have happy hour seven days a week from 3-6 p.m. with great appetizers. Plus they have a large outdoor dining patio that’s really unique.
I also like clothes and shopping, and the Pink Poodle is one of my favorites. They have so many unique, quality items there. I love that place.
Share your favorite thing about Madison: Why do you love to call this city home?
There are so many activities and entertainment options – Badger football and basketball, the lakes, the bike trails. It has a small town atmosphere, but with big city offerings.