“The secret of change is to focus all of your energy, not on fighting the old, but on building the new.” – Socrates
We’re no strangers to change. The world of news, information, marketing, and communication provides a constant dose of transformation and disruption. With those changes, we’ve played a lead role in the evolution of the Madison region (and seen our share of growth along the way).
For the last 18 years, we’ve represented ourselves to the marketplace as Capital Newspapers. While we’re proud of the legacy created there (and the foundation of success it laid), the time has come to adopt a brand as reflective of our future as it is of our past. That’s why we’re proud to announce a new brand that reflects where we’ve been and where we’re going. Capital Newspapers is now Madison Media Partners.
Our family of brand names (Wisconsin State Journal, The Capital Times, Madison.com, Wiscnews.com, and other regional publications) remains intact, curating a daily conversation with hundreds of thousands of people every day. In fact, their reach is wider now than ever before in their long history, thanks to savvy investments in digital platforms and a long legacy of quality local journalism. We’ve had the pulse of the Madison region for a long time, and it’s those deep roots that have enabled us to make the changes necessary to remain an integral partner to our marketing clients and an unwavering champion of truth to our readers.
Our mission as a news organization: to hold the powerful accountable, to give a voice to the voiceless, and to shine light in dark corners. That mission remains essential. But the way we tell those stories, and the way we support that mission, has changed dramatically over the last two decades.
While remaining a consistent source of local journalism, we have emerged as a dynamic provider of modern marketing solutions. Madison Media Partners operates at the crossroads of media strategy, audience insight, and storytelling. That means our clients get more than an agency; they get a business intelligence partner they can trust to keep client results front and center of every decision we make. Through a combination of national scale and local precision, Madison Media Partners reaches target audiences with affordable solutions, powerful creative and transparent reporting.
Our unfair advantage? Unlike any other agency, we create content and curate conversations with hundreds of thousands of people every day through our news and information brands.
Add to that mix a talented, experienced group of marketing professionals – thinkers and doers, creators and producers – that makeup Madison Media Partners. These passionate individuals are part of this community and they are invested in the success of local businesses and organizations.
We’re not intimidated by change – we’re energized by it. As our brand evolves, we relish the opportunity to explore what we can do for yours.
Here’s to growing, together.
